How to Make a Public Profile on Snapchat for Personal & Business Accounts
In 2025, being visible online is everything. Whether you’re a creator, running a small business, or someone who wants to share more than just selfies with close friends, a public Snapchat profile is your best option.
It’s great for both having fun and growing your side hustle. So, if you want to make the move, read this step-by-step guide on “How to Create a Public Profile on Snapchat” as here’s how you can create your public profile for both your personal and business accounts.
Quick Stats: Snapchat isn’t just for quick snaps anymore. In 2025, it’s got 406M+ daily users (yep, daily). With a public profile, your content isn’t just for friends—it’s for the world to see.
What’s a Public Profile on Snapchat?
Confused about what a public profile is? It’s like your own page on Snapchat. Instead of just your friends, anyone can see your Stories, Spotlight videos, and more. It’s great if you want more followers—or if you’re a business showing off your products for free!
Snapchat introduced public profiles for users over 18 a while back, but they’ve made changes to it since then. Now, 16 and 17-year-olds can create one too, with some limitations. For businesses, this is a game-changer – 75% of 13 to 34-year-olds in the U.S. use Snapchat (source: Snapchat for Business), so your audience is already there.
Why You’d Want a Public Profile
Just like businesses have their profiles, creators and regular Snapchatters can also have their own profiles. This is called a public profile. And it lets you look the way you want on Snapchat. You can share your content. It will help you build your presence. You can also connect with a larger audience from one place.
While creating your public profile, you will get two options to create it, such as a personal account and a business account. Let’s find out the difference between the two accounts.
For personal accounts, it’s all about sharing your emotions with the world – maybe you’re interested in art, gaming, or just being silly. For businesses, it’s a chance to reach new people without spending a penny. Over 250 million users engage with augmented reality (AR) features daily, so you can get creative with lenses and stories to engage people.
How to Set Up a Public Profile: Step-by-Step (Personal Accounts)
Creating a public profile using Snapchat is a five-finger process. It can be executed in just a few minutes. Let’s know how you can do it by following the steps given below.
Step 1: Open Snapchat and Find Your Profile
Fire up the app. See that little Bitmoji or silhouette in the top-left corner? Tap it. That’s your private profile page. No Bitmoji? No stress—it still works.
Step 2: Look for the Public Profile Option
Scroll down a bit. Under “My Stories” or “Spotlight & Snap Map,” you might see “Create Public Profile” or “My Public Profile.” If it’s missing, don’t freak out! Snapchat often auto-sets these for users 16+, but you can check Settings (top-right gear icon) under “Who Can” to turn it on.
Step 3: Build Your Profile
Hit “Create Public Profile” or “Edit Profile” if it’s there. Add a bio (150 characters max—make it snappy!), a profile pic, and your location if you like. Save it, and you’re golden!
Step 4: Share Some Content
Now, post something! Tap the camera, snap a pic or video, and pick “Public Story” or “Spotlight” instead of “My Story.” Public Stories stick around for 24 hours for all to see, while Spotlight videos can explode if they’re fun.
Step 5: Check Your Settings
Head back to Settings > “Who Can” and adjust who sees what. Want subscribers but not random chats? Set “Contact Me” to “Friends Only.” You call the shots.
That’s it! Your personal public profile is live. For my craft account, I wrote a bio like “DIY queen | Fun projects weekly” and posted a quick wreath-making vid. Piece of cake!
How to Make a Public Business Profile on Snapchat
If you are running a business and want to run it on a social platform then Snapchat is an option for you. It is a widely used platform that gives a lot of options to grow. To create your business profile on Snapchat, let’s look at the steps below.
Step 1: Start with a Snapchat Account
Got a Snapchat account already? Great! If not, download the app and sign up with your business email. I used my friend’s shop email—keeps things professional.
Step 2: Switch to a Business Profile
Open the app and tap your Bitmoji or silhouette up top. Scroll down and look for “Create Public Profile.” If you see it, tap it. Then, head to Settings (gear icon) and find “Manage Account.” Look for “Switch to Business Account” and hit that. Snapchat might ask for your biz name—type it in!
Step 3: Fill Out Your Business Details
Now, jazz it up. Add a bio (150 characters—short and sweet, like “Handmade jewels | Shop now!”). Pick a category—think “Retail” or “Creator.” Upload a logo or pic of your product. We used a sparkly necklace shot, and it looked fab.
Step 4: Turn On Public Features
Once you’re a business account, go back to your profile. Tap “Edit Profile” under “My Public Profile” and toggle on “Show Subscriber Count” or “Location” if it fits. Save it, and you’re public!
Step 5: Post and Sell
Snap a pic or video of your stuff—maybe a behind-the-scenes look. Choose “Public Story” to share it widely. Got a Shopify store? Link it in Settings > “Snap Store” to sell directly. My friend’s first Story got 1,200 views—free buzz!
It’s that simple! Businesses get extra tools like ads and analytics, so you’re not just posting—you’re growing. Her jewelry sales spiked after a week of Snaps.
Pro Tips for Personal Accounts
Do you want to shine as an individual? Here are some tricks you can use to get your personal account noticed on Snapchat:
- Post regularly: Snapchat attracts active users. Put up a Snap or Story every day. Profiles that post daily get 50% more views (source: Hootsuite).
- Use the spotlight: Short, vertical videos can be great. Keep them under 60 seconds and have a hot sound—I got 5,000 views with a trending tune.
- Be genuine: People love genuine vibes. Share your passion—skating, baking, whatever!
Pro Tips for Business Accounts
Are you a business professional? These tips can make creating your profile hassle-free and give you an instant boost to grow your business
- Add a shop: You can link Shopify to sell in-app. Native stores increase sales by 20% (Source: Snapchat for Business).
- Create an AR lens: Simply design a filter – like the coffee shop’s “steam effect.” 250 million users play with lenses daily!
- Promote posts: Turn great snaps into ads. Target engaged audiences for maximum reach.
Useful Tips to Grow Your Audience
For any account, growing followers takes smarts. Here’s what clicks:
- Cross-promote: Share your Snapchat username on Instagram or TikTok. I added mine to my Insta bio and gained 50 subscribers fast.
- Engage Back: Reply to Story comments with a Snap. It’s personal and fun.
- Check Insights: Tap “Insights” on your profile to spot winners. My top post hit 3,000 views—short and hilarious worked!
Top 10 Features of a Snapchat Public Profile
Here’s what you get with a public profile—pure gold:
- Public Stories: Snaps anyone can see for 24 hours.
- Spotlight: Videos with viral potential.
- Subscriber Count: Track your followers.
- Bio: Share your story in 150 characters.
- AR Lenses: Make or save filters.
- Highlights: Pin top Snaps.
- Location Tag: Show your spot.
- Shop Button: Sell as a business.
- Insights: See views and stats.
- Verified Badge: Earn a checkmark if big-time.
FAQs About Snapchat Public Profiles
There are many kinds of questions being asked by the users about his public profile. Here are some of them.
1. Why don’t I have a public profile on Snapchat?
You might not see the option If your account is too new, you’re under 18, or your app isn’t updated. Make sure you’re using the latest version of Snapchat and check again!
2. How to create a public profile on Snapchat under 18?
No, Snapchat won’t let you make a public profile if you’re under 18. But once you turn 18, the option shows up—ready when you are!
3. Is a public profile on Snapchat free?
Yes, 100% free. You don’t have to pay anything to create or use a public profile.
4. How do you get a public creator profile on Snapchat?
Start with a basic public profile. Then, post regularly, grow your audience, and use features like Spotlight. Snapchat may upgrade you to a Creator profile as you gain traction.
5. How do I turn Snapchat public?
Go to your profile, scroll down, and tap “Create Public Profile.” Follow the steps, and boom—you’re public!
6. How much does Snapchat pay per 1,000 views?
Snapchat doesn’t pay a set amount. However, If your Spotlight video goes viral, you could earn money—it depends on views and engagement.
Final Note!
Creating a public profile on Snapchat is very easy and takes a little creativity. For this, just click on your profile, scroll down to “Public Profile” and click “Create”. That’s it! Personal or business – you are now ready to share, grow and shine on Snapchat. With this, you will reach a lot of people and boost your growth.
That’s it, you’re good to go – everything about creating a public profile on Snapchat for personal and business accounts is covered! Let me know if you still want to know more.